When someone starts talking about social engineering, people often get confused. They think we’re talking about cloning. While having two of something you love may not be terrible, the social engineering we routinely cite is much, much worse. Social engineering is the act of using social interactions to get people to make cybersecurity mistakes. Today, we’ll take a look at social engineering and how it can have a negative effect on your business. 

What is Social Engineering?

Think of it like this: online, you have some type of social currency. Your personal information, your data, your interactions, your profiles, they all add up to your online life. If someone were to use that information to trick you into providing them access to your secure online accounts, you would be the victim of a social engineering attack. 

Basically, a hacker uses what amounts to the fundamentals of human psychology to gain unauthorized access to an account. Rather than exploiting a vulnerability within a system’s technology, a social engineer will take advantage of the human resources to gain access through relatively simple psychology.

Successful social engineering can be the result of many different actions. Some include: carelessness by an individual, perceived kindness, reaction to fear, and business as usual. Let’s take a look at these actions and how social engineering schemes work as a result.

Individual Carelessness

When there is a lack of diligence carried out by an individual, there are openings for a social engineering attack. This includes trash thrown out with information on it, keeping login credentials out in the open, and other careless actions. It’s important that you and your staff understand that the best practices of password protection, such as using a password manager, are crucial to maintaining the integrity of your company’s network and infrastructure.

Perceived Kindness

Many people won’t think twice about helping someone that asks for help. Social engineering attackers take advantage of the better angels of our nature, by using people’s helpfulness to gain access to secure computing resources. Any person can fall for this type of attack. This is why we stress that in order to keep your digital and physical resources secure, a critical eye for potential intrusion works. That doesn’t mean you have to be a jerk, but if a situation is presented to you that’s out of the ordinary, take anyone’s helplessness with a grain of salt.

Business as Usual

When we picture a hacker, we all tend to think about them the same way. They are brooding people sitting in a dark room typing away at a computer. In social engineering attacks, this couldn’t be further from the truth. A popular social engineering tactic is to gain physical access to a large business--where there are often a lot of moving parts--and then spend time at the business looking for ways into secure digital environments. This could also include straight hatchet jobs, where your employees would help people outside of your business sabotage your access control systems. 

Reaction to Fear

Finally, fear is one of the best motivators. By striking fast and threatening all types of negative consequences if a worker doesn’t help them get into a secure computing system, this kind of cyberattack can be a major problem. 

Dresner Group Can Help Protect Your Business

If you are looking to secure your network from cyberattacks, including social engineering, the IT professionals at Dresner Group can help. Call us today at (410) 531-6727 to learn more about how we can help you with the training you need to keep social engineering from causing problems for you.