Artificial intelligence has several uses in the business world, many of which utilize machine learning. With greater access to this technology than ever before, small businesses have more opportunities to grow as a result. Let’s go over how SMBs can utilize AI, including how to get started with it.

How Can Today’s Small Businesses Use Artificial Intelligence?

AI is flexible in its design, intending to mimic the cognitive processes of the human brain. Essentially, it is software that can follow patterns and establish its own learning and reasoning processes to solve problems. This is why it’s so useful for small businesses. Here are some ways it can improve operations for SMBs:

Enhancing Cybersecurity

Your employees likely have a routine that they follow, and this routine is what makes their work responsibilities consistent. AI can use data to make predictions, a process which aids in cybersecurity and productivity. AI can take note of a user’s account and showcase when it’s doing something out of the ordinary, like logins at times when the office should be closed or from strange locations around the world. It can also tell if employee behavior is at odds with your security efforts.

Optimizing Customer Service

Businesses prioritize customer service, but the unfortunate fact is that it can be time-consuming. This time is often better spent on other processes and needs. AI systems can aid in customer service through the use of automated chatbots, providing customers ways to get the answers they need, when they need them. This removes some of the burden off your workforce and might just give them time to perform other tasks. Furthermore, it’s a great way to collect data about what your customers want and need.

Finessing Customer Relationships and Marketing Efforts

It takes a lot of effort to sift through the data and insights gathered during the customer relations and marketing aspects of your business, and digging through this data can be an incredibly time-consuming and resource-intensive process without the use of AI. AI can examine this data and make conclusions based on it. You can then use these conclusions to make the most educated decisions possible for your organization moving forward.

Artificial Intelligence is More Accessible Than Ever

If you want to learn more about machine learning and other ways technology can make your business’ operations better, reach out to Dresner Group at (410) 531-6727.